Leadership For the New Millennium
by Tony Guida
CNNFN Anchor, Entrepreneurs Only
TONY GUIDA, CNNFN ANCHOR: What better time to decide where you want to take your company this year than today, the first Monday of the millennium. Let’s get some fresh perspectives on leadership and marketing for entrepreneurial companies. We’ve got Bob Danzig, author, motivational speaker and former head of a little newspaper chain by the name of Hearst. Nice to have you with us. Happy new year.
BOB DANZIG, AUTHOR/MOTIVATIONAL SPEAKER: Tony, Happy New Year to you.
GUIDA: What new ideas are there out there that we can embrace or entrepreneurs can embrace in this new millennium, if that’s in fact what it is?
DANZIG: I think there are several. The first is, what I perceive to be talent wars we’re going to face and that the entrepreneurs are going to have to treasure their talents in new ways that mean they don’t hire a hand any longer but really have to attend to nurturing talents. I think that’s going to be a new dimension in the workplace an entrepreneur is going to face. That’s one. I think another is going to be accommodating the fact that there’s going to be different kinds of work environments. People who work at home. People who work partial shifts. People who work on projects (OFF-MIKE) I think the benefit program will be very portable going forward and the entrepreneur is going to adjust to that reality. And additionally, it seems to me that the entrepreneur is going to be much more conscious of the unique market of one that represents a customer.
GUIDA: How do you treasure or nurture in the best way, do you think, the talent that you want to keep? It has got to go beyond the benefit program and the company.
DANZIG: I think what you do is you emphasize leadership rather than management, Tony. It seems to me that there’s very definitive value differences. I’m sure that you can recall during the course of your career places where you could feel the spirit of the place and that’s because they’re nurturing such things as your self-esteem. Your mind set. The motivational element that causes you to excel rather than simply function. Managers tend to only have people function. They intend to process. Leaders talk about purpose to the place and the cultivation of these softer values ends up – enthusing a different kind of fidelity to an employee. Some people are going to be fairly paid. They’re going to have the same benefit program they may take anywhere, but the difference that will cause fidelity is going to be nurturing these softer values. I call them mind set, motivation, self- esteem. These are all things that played a part in everyone’s career. Yours and mine. We can remember the people who touched us that way.
GUIDA: I sure can. I can remember and only a few, unfortunately, but people for whom I felt a special bond and wanted to work hard and think I did my best work because they asked more of me and seemed to, I hate to misuse the word, but seemed to treasure, I don’t mean to be self grandizing, but seemed to treasure what they thought I was offering.
DANZIG: I think there’s no question that there’s a definite difference between those who only manage your functions and those who lead in such a way where they create an environment to do what you just described. Entrepreneurs of tomorrow are going to be cultivating more of those softer values. They’re not going to be able to just hire a hand and manage their activities.
GUIDA: You mentioned leadership and you mentioned management. What’s the difference?
DANZIG: Well, there are many differences that your viewers would perceive. The ones that come to my mind is the fact that management is largely about today. Leadership is about tomorrow. Your tomorrow as well as the organization’s tomorrows. Management is about process. For example, this week we’ll deliver eleven million Hearst newspapers. You’ve got to have a process to do that. That’s a given, OK. When people turn on the channels here at CNNFN they expect to get a signal. There’s a process.
DANZIG: But leadership creates a purpose. While an management feeds the body of a place, leadership cultivates the spirit and the soul of a place.
GUIDA: Bob Danzig, good to have you with us. We should spend more time talking about these things.
DANZIG: I agree with you. Nice to be with you, Tony.
GUIDA: Thank you.